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Unlocking the key to designing a Channel-friendly Policy
Channel-friendly policies are critical in driving corporate business in India, particularly because the Indian market thrives on collaboration an…
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VARINDIA
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AI: A Double-Edged Sword in Cyber Warfare
On August 27, the fraudsters took Mr. SP Oswal, chairman of the Vardhman Group, into what they termed “digital custody,” subjecting h…
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Tech-Powered Synergy: Marketing Mix for Branding, Customer Focus and Community
Kirti Pandey, Marketing Head, Prama Hikvision India Private Limited In today’s corporate world, marketing has evolved as a key strategic fu…
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Driving Innovation and Customer Engagement
Abhijeet Mukherjee, Head of Marketing, Crayon Software Experts India , has a clear vision for the marketing department to become a driving force…
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Enhancing Customer Experience: Our Top Priority
Anita Kukreja, Head-Strategic Alliances & Brand, IceWarp , has a clear and forward-thinking vision for the company's marketing department. For he…
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Building a Trust Engine: Redefining Digital Marketing in a Evolving World
Dr. Damodar Sahu, Co-Founder & Chief Growth Officer, Data Safeguard Inc ., is on a mission to redefine marketing in the age of digital transforma…
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A Clear Vision: Customer-Centric, Data-Driven, Agile Innovation
Kushagra Sharma, Head of Marketing India & SAARC, Veeam Software , is committed to transforming the marketing department into a strategic growth…
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Leading the Way as a Strategic Technology Advisor
Nagesh Belur, Chief Marketing Officer, iValue InfoSolutions Pvt. Ltd ., is driven by a vision to elevate iValue Group as a strategic technology a…
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Data-Driven Growth: Scaling Success with Innovation and Customer Focus
Rahul Yadav, Chief Revenue Officer, RAH Infotech Pvt. Ltd ., has a clear and ambitious vision for the future of the company's marketing departmen…
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Innovation, Simplification, Security: Our Purpose-Driven Journey
Sudhanshu Tripathi, Chief Marketing Officer, Quick Heal Technologies Limited , is steering the company towards a future where cybersecurity is ac…
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Building a Future-Forward Marketing Department: Innovation and Growth
Rishikesh Kane, Assistant General Manager-Marketing, Brother International (India), is focused on driving growth through innovation and customer-…
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Optoma's Growth Strategy: A Proven Go-to-Market Approach
Vijay Sharma, Country Head, Optoma , has set an ambitious goal for the company: doubling sales by the end of 2024, building on the momentum of la…
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CMOs: The Catalysts of Business Growth and Strategy
In today’s fast-paced B2B tech environment, the role of a Chief Marketing Officer (CMO) extends far beyond traditional marketing duties, ac…
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