HTC has renewed its association for the third consecutive year as principal sponsor of Bollywood actor/producer John Abrahams football franchise North East United FC (NEUFC) at the forthcoming Hero Indian Super League 2016.
HTC will occupy the front chest position on the NEUFC Jersey being the principal sponsor of the team that represents the 8 states of North-east India as they enter the championship, which kicks off on 1st October 2016 and will be culminating on 18th December 2016.
The company is also planning a range of promotional activities and contests during ISL 2016 to reach closer to the youth and promote the game of football.
Announcing the sponsorship, Faisal Siddiqui, president- South Asia, HTC said, "We at HTC have been committed to the pursuit of brilliance and are excited to renew our association with North East United FC. The India Super League has been successful in capturing the mindshare of the masses in Indias cricket-dominated sports milieu and we are proud to be a part of this initiative to revolutionize Indian football."
According to John Abraham, Indian actor/producer and owner of North East United FC, "It feels great to have HTC reinforcing their belief in NEUFC by supporting us again this season. I feel a strong connect with the brand’s focus on substance, style and innovation which has enabled it to grow its connect with the youth and I hope we can have a long term association to bring about a resurgence in Indian football."
