India bets big on creator economy with $1 billion investment

The government has committed $1 billion to support the country’s growing creator economy. This fund will focus on enhancing the skills of Indian content creators, upgrading production capabilities, and helping them expand into global markets. Union Minister Ashwini Vaishnaw highlighted that the initiative aims to strengthen India's position in the global content creation industry. The announcement was made during a session promoting the World Audio Visual and Entertainment Summit (WAVES) 2025, set to take place in Mumbai from May 1-4.
The summit is expected to serve as a major platform for collaboration and innovation in the media, entertainment, and technology sectors. The session also featured the signing of a Memorandum of Understanding (MoU) between the Ministry of Information and Broadcasting and the Maharashtra government to bolster cooperation in media, entertainment, and digital outreach. Vaishnaw emphasized the growing convergence of creativity, media, and technology in shaping India’s future.