Flipkart has launched Flipkart Black, a paid subscription aimed at competing with Amazon Prime. Priced at ₹1,499 for a year and with membership valid for 365 days, the plan combines shopping, travel, and entertainment benefits. The plan can be renewed annually.
The highlight of Flipkart Black is a complimentary one-year YouTube Premium subscription, which includes ad-free videos, offline downloads, background play, and access to YouTube Music. This benefit remains active only during the membership period and is limited to one YouTube account.
Other perks include -
· Exclusive Flipkart Black Deals on premium appliances and gadgets
· ₹1 rescheduling and cancellation on Cleartrip and Flipkart Travel bookings
· 5% SuperCoins cashback on every purchase
· Extra 5% off on every order (up to ₹1,000) using SuperCoins
· Early access to major shopping events
· 15% instant bank offers during early-access periods
· 24x7 priority customer support with no queues or bots
Flipkart Black is however different from Flipkart Plus, which is a loyalty program that rewards frequent shoppers with savings and benefits based on purchases. Flipkart Black, on the other hand, is a premium paid membership tailored for affluent, digitally native customers who value instant access, personalization, and premium experiences.
