Zaakpay unveils payment processing solution via mobile

 Zaakpay has announced the launch of its mobile payment processing solution Mpay for brands/retailers to collect payments via the mobile .With this solution, users can directly buy products using their mobile phones.

Upasana Taku, CEO, Zaakpay said, "The launch of Mpay provides online retailers a powerful tool to monetize their products and services on any android mobile device and iPhone. Mobile devices are going to drive the purchase of goods and services instead of desktops and this launch is a big step forward in making online commerce a reality in India."

She added, "More and more Indians are looking to purchase products through their mobile devices. Merchants can maximize their revenue opportunities by delivering on how their target customers prefer to shop and thus create the optimum environment for them to do so. "

Mpay offers two payment solutions via mobile phones. Out of the two, the first one is a 'mobile web browser-based payment gateway solution' that will deliver on websites optimized for mobile devices with which the consumer interacts using the mobile device’s Web browser. Customers through this solution can browse for products and services and purchase from a retailer similar to any retailer’s e-commerce web site.

The second is an 'In App payment solution', which relies on applications that can be downloaded to and run natively on a smart phone - on both Android and iPhones. Through this solution, customers can browse, select and purchase from a retailer using the app and within the environment created by the App.