Amazon has announced the Alexa Custom Assistant, a new solution that lets automakers create intelligent assistants built on Alexa technology, and work in cooperation with Alexa. For the first time, Amazon is enabling access to its world-class, always improving voice AI technology, working with brands to build custom intelligent assistants that co-exist with Alexa, customized with unique wake words, voices, and capabilities to each company’s unique personality and customer needs. Global automaker Fiat Chrysler Automobiles is the first to integrate Alexa Custom Assistant into its vehicles.
Alexa Custom Assistant introduces the industry-first capability of simultaneous multi-assistant cooperation, allowing two assistants (Alexa, and the branded assistant) to co-exist and work together to fulfill the customer's request. This allows the brand’s assistant to act as the product specialist, while Alexa is still available to help with everyday needs.
Now, with Alexa Custom Assistant, Indian automakers can build engaging, immersive voice experiences while reducing cost, complexity, and time to market.
