Prateek Grover
Marketing Manager
Check Point Software Technologies
Brand Positioning vs. Marketing Tactics
Today, the world is seeing the emergence of the fifth generation cyber-attacks which are played as large-scale, multi-vector mega attacks that inflict major damage on any business and its reputation.
As a result of this in 2017, Check Point launched “Check Point Infinity” - the first consolidated security across networks, cloud and mobile, providing the highest level of threat prevention against both known and unknown targeted attacks. And in early 2018, we also released Check Point “Infinity Total Protection” program that enables enterprises full use of all of Check Point’s security technologies protecting their networks, endpoint, mobile and cloud via an annual subscription based on the number of enterprise users.
Good Data for a Good Brand Strategy
Check Point’s marketing is a data-driven function where we leverage on data from CRM and marketing automation platform, together with web analytics and historical data to build our marketing strategy. Regardless of the size of a company, marketing needs to be viewed as a business critical function and one that collaborates closely with sales in order for an organization to be successful and eventually thrive.
Security for the Cloud
As we experience the exponential adoption of cloud, we also see the rise of cyber-attacks on cloud services. Because traditional security approaches don’t fit with the dynamic nature of the cloud, businesses are left exposed to a whole host of new threats. To help our customers be secured while remaining agile in the cloud, Check Point CloudGuard supports a single-click and agile deployment model aligned with the dynamic nature of cloud services, making expanding your cloud services a breeze.
