It is recently announced that the Internet and Mobile Association of India (IAMAI) has lifted its ban on bulk SMSs with immediate effect as it is believed to affect the business of many firms, mainly small and medium enterprises.
As per the market sources, at present, there are more than 1,00,000 enterprises, mainly small and medium enterprises (SMEs) that are claimed to dependent on this medium for customer outreach which are sent out by over 3,000 registered telemarketers based on rules set by Telecom Regulatory Authority of India (TRAI).
