RAJESH GOENKA
CEO,
RASHI PERIPHERALS
At Rashi Peripherals (RP tech), our channel philosophy is built on two fundamentals, consistency and agility. We frame our channel policies to deliver clarity and predictability in operations, while giving partners the flexibility to respond to changing market dynamics. Our commercial policies ensure transparent margins, timely credit, and smooth claim settlements, allowing partners to operate with complete confidence. At the same time, we continuously refine operational processes, from digital order management to returns and warranty, to enhance ease of business.
Regional autonomy through an extensive branch network and faster decision-making helps us align our growth priorities with the practical realities of the market.
BUILDING TRUST & LOYALTY
Partner trust has been our biggest asset for over three decades. Every initiative at RP tech is designed to create mutual success. The Channel Business Forum (CBF) is one of our flagship programs that connects directly with partners across India, enabling learning, networking and future business collaboration opportunities. We also invest in efficient logistics and credit programs that make business seamless. When partners experience consistent service, transparent communication, and opportunities for skill growth, loyalty becomes a natural outcome.
Partners are the true growth drivers of RP tech. Their strong local connections and deep market understanding help us reach emerging demand pockets in Tier II and III cities. Together, we are enabling the availability of next-generation devices, including AI-enabled laptops, peripherals, and consumer technology, in markets that are defining India’s next wave of consumption.
