Snapdeal.com has enhanced the user experience with the launch of the 'SEARCH' feature on its WAP site. Currently, the WAP site - m.snapdeal.com accounts for 10% of the traffic on Snapdeal and the traction is expected to account for as high 25% of the overall traffic within the next quarter.
The ‘Search’ feature will enable users to search and filter products pertaining to a category, brand or any other specific criteria.
Ankit Khanna, VP – Product Management, Snapdeal.com said, “We always follow a customer centric approach in all our efforts. Mobile technology advancements and increased data consumption on mobile phones have led to a surge in number of users who use their mobile phones for shopping purposes. The new Search feature will further enhance the user experience on Snapdeal WAP site”.
