RAJAT GOSSAIN
HEAD OF CHANNEL BUSINESS, SIFY TECHNOLOGIES
“At Sify, we work closely with customers through their digital transformation journey. Through our comprehensive trinity of products and services - Datacenters, Networks and Cloud, we strive to add tangible value at every stage. We understand that transformation is not a destination but a continuous journey. Our channel engagement strategies and policies are therefore, designed to build and nurture long-term, strategic relationships and not merely transactional ones. Our channel policies emphasize transparency, trust, and collaboration and we have a strong governance framework in place to reinforce this. We recognize that meaningful partnerships take time to nurture and that is why we are highly selective in choosing our partners. We seek partners who can carry forward our shared vision and in doing so, strengthen their own customer base and relationships.
PARTNER ENGAGEMENT & ENABLEMENT POLICY
Our overall theme of Supercharging Growth with Sify is to strengthen partner trust and accelerate their journey towards growth. Under the ambit of the Channel Elevate program our partners know at the start of the year, what accounts they can work on, what commissions and rebates they can earn, what training they need to complete and the revenue objectives that need to be met. Through automation enabled by the One Sify Marketplace Portal, we simplify engagement and empower partners to work more efficiently and effectively. We offer best-in-class commissions supported by strong policies and governance framework. This not only ensures transparency but also protects our partners’ interests for long term success.”
