Vodafone Essar, in its endeavour to provide differentiated experience to its customers, has launched a revolutionary phone - Vodafone Blue. Specifically designed to put the Facebook experience into the heart of the handset, Vodafone Blue will allow users to easily share and connect with their friends anytime, anywhere. The phone is designed specifically to bring an "outstanding and affordable integrated mobile Facebook experience" to pay-as-you-go customers.
The Vodafone Blue, developed in collaboration with Facebook, brings the qualities of a classic Smartphone together with popular social networking functions - from status updates to sharing a photo - into the hands of millions of people in an attractive, intuitive mobile phone, competitively priced at Rs.4,950/-.
Speaking at the launch, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, "Vodafone Blue is the answer to our youth's mobile social networking needs. The phone has been designed to let everyone experience the fun of connecting with friends on the go, at a pocket-friendly price. With our unique, fully integrated Facebook customization, the Vodafone Blue offers a compelling, out-of-the-box experience."
Commenting on the launch of the phone, Henri Moissinac, Head of Mobile Business, Facebook, said, "Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next level with the Vodafone Blue. We are really happy that Vodafone has brought the phone to India and enabling people to experience Facebook free of charge from the mobile device for a year."
