The telecom operator is bundling Apple's expanded iCloud+ suite, now including Apple TV and Apple Arcade, into its ₹999 and higher family postpaid plans, adding cloud storage, entertainment and gaming to its existing offerings.
Bharti Airtel, one of India's leading telecommunications service providers, has announced it is enhancing its ₹999 and higher family postpaid plans with Apple's iCloud+, which now also includes Apple TV and Apple Arcade. The company said the addition offers greater value and gives customers another reason to upgrade their plans.
What the bundle includes
Airtel's latest postpaid offering combines Apple's newly expanded iCloud+ suite, which provides secure storage and sharing of personal content, with access to Apple TV's original programming and a catalogue of games through Apple Arcade. The offering is available to Airtel customers on family plans of ₹999 and above.
With iCloud+, Airtel postpaid customers will be able to store, sync and access their photos, files, passwords, contacts and other information across their Apple devices, with their data securely backed up to simplify setting up new devices while keeping their digital life connected. Apple TV gives subscribers access to Apple's premium original series and films, while Apple Arcade offers unlimited access to its game catalogue without ads or in-app purchases.
More value for family plans
The ₹999 family postpaid plan already offers a family of three unlimited data with Fastlane technology, spam protection, and access to entertainment subscriptions. With the addition of iCloud+, Apple TV and Apple Arcade, the plan now combines connectivity, entertainment, gaming and cloud storage within a single postpaid offering, giving customers an added incentive to upgrade and extract more value from their plan.
Customers can upgrade to these plans through the Airtel App or by visiting any Airtel store.
Company statement
Amit Tripathi, Director Market Ops, Bharti Airtel, said: “At Airtel, we are constantly looking at ways to make our customers' lives simpler while creating more differentiated value through our propositions. Our family postpaid plans are designed around this belief — bringing together connectivity, entertainment and digital experiences that matter to the entire family, all through a single plan. With the addition of Apple's iCloud+, Apple TV and Apple Arcade to our family postpaid plan offerings, we are taking this proposition a step further, giving customers even more value and making the Airtel experience more rewarding.”
