Company anticipates 30% rise in festive sales; aims to grow market share in ink tank segment
As the festival of light approaches, Brother International India Pvt. Ltd. has announced a limited-time “Diwali Price-Off” campaign, offering significant discounts on a selection of its ink tank and mono laser printers. Discounts of up to 39% are available on popular models through both online platforms and authorized retail channels.
The initiative is part of Brother’s broader strategy to tap into the seasonal demand for home and office technology solutions, as hybrid work models and smart home setups continue to drive growth in the Indian printing market.
Strong festive demand expected
Brother India is projecting a 30% increase in festive season sales this year. The company has recently expanded its product lineup with the launch of six new wireless ink tank printers, reflecting a push towards connected and user-friendly printing solutions.
Currently holding around 8% of the ink tank market share in India, Brother aims to grow that to 25% by 2026, with plans to expand into Tier 2 and Tier 3 cities through aggressive product rollouts and strengthened distribution.
Diwali offer prices and key models
Discounted models include:
· DCP-T226: ₹8,499 (MRP ₹13,990) – 39% off
· HL-L2321D: ₹10,999 (MRP ₹14,990) – 27% off
· DCP-L2520D: ₹15,599 (MRP ₹22,990) – 32% off
· DCP-L2541DW: ₹20,499 (MRP ₹30,990) – 34% off
Other models, such as the DCP-T535DW, DCP-T426W, and HL-L2440DW, also feature discounts ranging from 11% to 31%.
According to the company, many of the discounted printers support wireless and mobile printing via the Brother Mobile Connect app, catering to home users, students, and small businesses alike.
The offers are valid for a limited period during the Diwali season and are available via authorized dealers and major online platforms including Amazon and Flipkart.
