Cisco aids TV-viewing experience of nearly 30 Million Viewers

Cisco has announced that it has reached a key milestone of six million digital pay-TV homes on DEN Networks. DEN is using Cisco’s technologies to enhance the TV-watching experience of nearly 30 million viewers across India, with an estimated industry average of five people per household. This achievement reinforces customers’ confidence in the innovative technology, digital TV services and solutions provided by Cisco.

DEN Networks, one of India’s largest cable TV multi-system operators, has made a huge contribution to the rapidly-changing dynamics of the pay-TV industry.

Sue Taylor, Vice-President – Sales, Asia-Pacific, Cisco Service Provider Video Software Solutions, said, “Cisco is excited by the success of its customers and would like to congratulate DEN for reaching such a major milestone. We anticipate that the current digitization drive will spur us on to achieve many greater milestones, both in rollout volume and technology deployment, with the introduction of many new features using the latest designs and technologies. This will lead to overall customer enjoyment in terms of the TV viewing experience.”

Now, with approximately 75 million subscribers forecasted to go digital by the end of Phases III and IV, DEN is energetically working towards much greater improvements by offering its subscribers the next-generation in television viewing experience bundled with services powered by the most advanced technologies.