In the rapidly-growing digital television (TV) industry in Asia-Pacific, Cisco has announced that it has reached over 100 million digital homes and 340 million viewers in APAC. This important milestone reinforces the company’s leadership in the digital TV industry in Asia-Pacific.
Using an industry-estimated average of 3.3 people per household, Cisco’s market-leading VideoGuard conditional access and digital rights management technology is now providing the critical protection of premium content to over 340 million viewers.
Sue Taylor, Vice-President Sales, Asia-Pacific, Service Provider Video Software Solutions, Cisco, said, Achieving the milestone of over 100 million digital homes in this region is a testament to our commitment to Asia-Pacific over the last 20 years, and our partnerships with some of the most successful cable TV and DTH satellite platforms in the region. This industry in Asia-Pacific is one of the fastest-growing and most dynamic in the world. We look forward to serving millions more households that can benefit from Cisco’s enhanced TV-viewing experiences, as the demand for advanced services and applications surges.
Cisco is in a position to address the changing needs of operators now and into the future with a Research and Development (R&D) center in Bangalore, India is dedicated to the development of video technology. With its continued commitment to research and innovation, the company currently enjoys the largest market share of the estimated 257 million digital TV homes in Asia- Pacific.
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