FUSION deploys Live News Graphics Solution from Astucemedia

Provider of live broadcast graphics products and services, Astucemedia has announced to integrate a live news graphics workflow at the Miami network operations center for the new TV/digital network FUSION.
 
Since this target audience is relatively young and tech savvy, the challenge is to present graphics displays that compare favourably with the online news and social media outlets younger viewers frequent. While FUSION successfully created a distinctive, contemporary brand identity for the innovative channel, Astucemedia brought those graphics to life by creating a live template-based workflow that would be intuitive and user-friendly for producers, journalists, and other newsroom staff, said Alexandre Leclerc, Chief Executive Officer of Astucemedia, in Montreal, Canada.
 
Michael Berkman, Vice-President & Creative Director, FUSION, stated, FUSION was tasked with the audacious goal of trying to re-invent TV news for a generation that primarily gets its news from the Internet. We tried very hard to bend the rules of communicating vital on-screen information in a relevant, new way. We worked with a design firm to create an overall brand. The hard part was to translate that into a practical news package that appeared to be unlike any other.
 
FUSION is a news, pop culture and satire TV/digital network that aims to engage and champion a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle, and comedic content.