HP expands Digital Printing Solutions

Aiming to help printing companies and wall covering manufacturers to capture new revenue with high-value wall décor applications for commercial, retail and residential spaces, HP has announced expansion of its digital printing solution for wall decorations.

The HP digital printing solution includes HP Latex Printing Technology supported by a modular range of design software, media, finishing options and industry certifications. The scalable solution enables customers ranging from small printing companies to large wall covering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wall coverings, wall murals and canvas prints.
 
“The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology. Working with industry-leading vendors, HP provides innovative tools and solutions across the entire workflow to help wall covering manufacturers and printing companies differentiate their offering, reach new customer segments, push creative boundaries and ultimately bring in new revenue,” said Dhirender Khurana, Country Manager, Graphics Solutions Business – Sign and Display, HP India.
 
The expanded suite includes new content, design and mobility features for HP WallArt as well as updated finishing and media options.

Introduced at Heimtextil 2013, the tool is already in use by more than 1,100 customers in 66 countries. HP WallArt will remain free for new and existing HP Latex Printing Technology customers.