LINE and Groupon join hands to bring real-time deals

LINE Corporation and Groupon India have jointly announced their partnership to offer LINE users to bag compelling exclusive deals from Groupon.
 
LINE, along with its daily deal partner Groupon, has brought to the users in India this new service that entails exclusive “LINE only” deals, lucrative weekly deals and one-of-a-kind “Manic Monday” deal where the users get a chance to take home freebies. The users get amazing deals from Groupon for spontaneous, valuable and varied buys on the go.
 
"We have seen a fantastic uptake of LINE in the last few months and have recently hit a 16-million mark. With strategic partnerships such as this one with Groupon, we are aiming to create an exciting marketplace for young consumers on the application. The idea is to build an unending ‘surprise’ element on the app. As we advance to our aim of becoming the No. 1 communication app in India, our users would continue to enjoy their time on LINE," said Damandeep Singh Soni, Head of India Business Development, LINE.
 
With this free service, LINE will now cater to the mobile Indian youth that are active online and are looking for deals on the go. Tapping into its ability to provide instant and personalized communication LINE has paired with Groupon to give the users an added treat of unbeatable deals.