Mobifone contracts with Ericsson for Mobile Video Optimization

Mobifone has chosen Ericsson solution for combined bandwidth and mobile broadband traffic optimization. To avoid service disruptions and slower speeds that could result from increased video traffic, Ericsson and Vantrix recently partnered to bundle their respective services.
 
Le Ngoc Minh, Chairman, Mobifone, said, "Because of limited fixed network availability, we know Vietnamese people will view more video on their mobile devices than their PCs. Given the explosive demand for high-quality mobile video, we wanted a solution that could help decrease our transmission costs while providing an enhanced real-time viewing experience and faster downloads for our users. This combined solution met all our demands."
 
Jan Wassenius, Head of Ericsson Vietnam, said, "With Mobifone's impressive subscriber base, scalability becomes particularly crucial. In a highly populated country like Vietnam, where the fixed broadband market is still relatively small and video is set to become one of the network's biggest traffic components, we are pleased to help Mobifone prepare for the coming growth in mobile video."