Tata DOCOMO launches mobile advertising on GSM and CDMA

Tata DOCOMO has announced the launch of its mobile advertising service platform  GET (GetEasyTalktime) in partnership with mAdcall Pvt. Ltd. The application enables video advertising on mobile and is christened GET. It allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view.
 
This service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and BlackBerry. It can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and post-pay customers using data-enabled handset.
 
Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly- growing customer base. In an increasingly cluttered advertising environment, the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at the personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms, said Harsh Saxena, Head Marketing  Non-Voice Services, Tata DOCOMO.
 
Tata DOCOMO GET mobile advertising service presents an opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wi-Fi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed.