Tata Sky reveals plans to launch 4K Set-Top Box

In yet another landmark technological move, Tata Sky has announced its plans to launch 4k set- top boxes in India by early next year. The launch plans were unveiled when Tata Sky showcased the first-ever Live telecast with 4K technology on SONY SIX HD using a 4k set-top box in an event held last night in association with the Multi Screen Media Private Limited.

Vikram Mehra, Chief Commercial Officer, Tata Sky, explained, “Being the market leader, we are always at the forefront of technology and have worked on delivering word-class TV viewing experience. In today’s day and age, following global trends is not enough; we try to leapfrog them. The launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony Six, showcasing the world’s biggest sporting festival.”

Believing in taking innovation and customer needs to newer heights, Tata Sky has always been a step ahead of the industry, with launches such as the HD PVR (Personal Video Recorder), Video-On-Demand (VOD) service, unique interactive services, Karaoke service and now the (4k-enabled) UHD set-top boxes in India.