Twitter join hands with Starsports.com

As per a recent update, it has been revealed that Twitter and starsports.com have entered into strategic partnership. Twitter has made an announcement that its users will now be able to directly view starsports.com videos in-stream, without leaving Twitter. This is yet another step forward for Star Sports to create a stronger sports experience on digital.

Ajit Mohan, Head of Digital Business, Star India, said, We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.

Rishi Jaitly, India Market Director, Twitter, said, Twitter is the world's leading, real-time information network where users consume content that is live, public, conversational and mobile. In India, Twitter has brought our users closer to the best of national and international sport. We applaud starsports.com for embracing the Twitter platform in this way.

As part of the partnership, whenever a link to starsports.com is tweeted, Twitter users on mobile will have the option to download the starsports.com App.