Turning its new brand promise “Vi Pe Sab Hain VIP” into a tangible customer benefit, Vi announced a disruptive proposition that offers free international roaming services with key postpaid, prepaid and enterprise plans. With this breakthrough offering, customers and their family members can now stay connected while travelling globally, across 170+ countries, for free.
For decades, staying connected while travelling internationally meant juggling multiple SIM cards, buying local or travel SIMs before departure, losing the convenience of using one's Indian mobile number, missing critical OTPs, relying on unsecured public/free Wi-Fi, navigating tedious documentation, or worrying about unexpected roaming bills. Vi is now redefining that experience. Making it simple for the customer.
Vi has now bundled Free International Roaming into its plans, making international connectivity simple, inclusive, seamless and worry-free. Depending on the plan, postpaid, prepaid and enterprise customers can now enjoy free international roaming for up to 3 trips in a year, with varying international data quotas and outgoing minutes of usage resulting in savings of up to Rs 9000 per year.
In line with its new brand campaign, “Vi Pe Sab Hain VIP,” Vi is democratising international roaming access for international travellers. Designed for individual, family and business travellers, the proposition simplifies overseas connectivity for postpaid, prepaid and corporate plan users with easy activation through the Vi App.
Speaking about the launch of this offering, Avneesh Khosla, Chief Marketing Officer, Vi, said “At Vi, ‘Vi Pe Sab Hain VIP’ is more than a campaign. It is a promise we are bringing to life through meaningful interventions of ensuring inclusivity. Liberating international travel is the first among many. Traditionally, international roaming has meant buying a pack or an additional purchase of a new local SIM or a travel eSIM and mostly perceived as expensive. We are taking a disruptive approach by making international roaming as a built-in benefit on our key Vi plans. It is a simple but significant shift from ‘buy roaming when you travel’ to ‘your Vi number travels with you for free.’ This is exactly what 'Vi Pe Sab Hain VIP' stands for. Identifying a real customer pain point and solving it through a disruptive, meaningful benefit for every Vi consumer, making them feel valued.”
The proposition is brought to life through a new commercial, featuring Shah Rukh Khan. The video asset continues to build on the campaign approach where SRK portrays a cutely delusional approach thinking Vi has made international roaming free only for him, but as the film progresses, the customers realize that international roaming is free for all.
Under the new proposition, customers across eligible plans can enjoy free international roaming and a host of other benefits with postpaid plans starting at ₹501, annual prepaid unlimited data plans and corporate plans starting at ₹451 (for enterprise consumers).
Consumers can simply open the Vi App, choose the international Roam-Free plans, start enjoying free international connectivity in their trip and travel with the confidence knowing that Vi has them connected, per the plan.
With this innovation, Vi is once again challenging the category codes and delivering on its promise that premium, worry-free experiences should belong to everyone.
