Wipro bags Gold Award for Marketing with Social and Digital Media

Wipro has announced that it has been recognized by the Information Technology Services Marketing Association (ITSMA) with a Gold Award in the category “Marketing with Social and Digital Media” during the 20th ITSMA Annual Marketing Conference 2013.
 
“Digital has very quickly outpaced other forms of marketing and has become a significant disruptor. When we began our digital journey, it was extremely critical for Wipro to move in this direction, and quickly. This award is a testament of what we have been able to achieve in a very short period of time and helps reiterate our strategy,” said Puneet Chandra, Chief Marketing Officer, Wipro.
 
“We have now created a strong and relevant digital brand experience – improving interaction and building on the influencer community to multiply the desired outcomes of our marketing efforts. We will continue to focus on consistent and cogent messaging, and explore new and innovative content platforms,” added Puneet.
 
With its strong focus on the digital space, Wipro has also been able to extend this expertise to its customers – delivering a connected Omni-channel experience by integrating marketing, commerce, customer service, analytics and mobility.